Brand photography consists of any and all imagery that is used to promote a business.


This could include:

  • Product Photos
  • Headshots of a business owner and staff
  • Photos of the store or main workspace
  • Images of the process
  • and so much more!


Other visual assets of a business can further include:

  • logos
  • color scheme
  • email and website design
  • advertisements
  • social media presence
  • videos, and more


All of these visual elements are often done in a cohesive style across all of the business's platforms to ensure the brand has a strong presence. This is why strong brands use similar fonts, colors, common language and visuals in every space they show up. When a business has a strong voice and universal visual presence, they stand out, giving potential clients and customers a reason to remember their work.


Lifestyle Brand Photography


Lifestyle brand photography takes this a step further. By including photos of the business "behind the scenes", we can elevate the presence of a small business with visual storytelling. This is where photos of one's process and details of their space come into play. Another key element to include is imagery of WHO is behind the business.


This is the most valuable part of a business's visual presence. The story. ✓


Why is it important?


Using quality photos and thoughtful words to tell the story behind a business is what separates them from the rest. We consume visual information constantly and are bombarded by thousands of ads, with words, colors, photos, and graphics pulling us in a hundred directions at once. This is why individuals with sensory processing disorders, such as autism, often become overwhelmed, especially from too much visual and auditory stimulation. It's everywhere - All. The. Time. Luckily for most of us, our brains can compartmentalize the sensory information we take in, enabling us to ignore the stimulation that is not relevant to our immediate needs. We are still observing everything in our surroundings, but the information that is less important is observed by our subconscious.


Which means humans are built to ignore things they don't need and don't care about.


Likewise, humans are drawn to things they need, desire, and care about.


Two of our most constant desires as a species are human connection and validation. The most effective way to increase the value of your business is to create a connection with your audience and validate their pain points. People want to work with people they like, know, and trust - an age old phrase coined by author and speaker Bob Burg. Creating a connection through the story you tell provides more value to the people who stumble across your work, especially if you genuinely care about what you do. People become emotionally invested when they can see themselves in your work and in your story. When we find something we agree with, something that resonates with us, it's because we feel seen, heard, and because it speaks to our core values. When this is our intention, the intentionality speaks for itself and the right people end up finding us. Quality brand photography that we are confident in represents our values, creates connection, draws people in.


Fun fact about people and their spending habits, people choose to afford what is valuable to them.


Establishing that connection and telling your story makes it 10x easier for people to


+Book

+Buy

+Engage


Almost nothing is more valuable to the human experience than feeling validated and the feeling of belonging. When you can address people's problems, or better yet offer a product or service that solves their problem or makes their lives easier, you are letting them know they belong in your space. That you've got their backs.


This is why brand photography is important. It is a tool that will move your business forward at any stage of the game and bring you to your goals that much faster.